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Sneaking Up on CRM Implementation
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By Kimberly Hill
for www.CRMDaily.com,
Convincing executives to purchase one key application that offers quick and substantial ROI can start a cycle in which the cost savings derived from each module fund the purchase of the next.
More and more, enterprises are choosing to deploy CRM systems one module at a time. There is no doubt that strapped IT budgets are playing a role in those decisions. But even in the best of times, are big implementations -- involving many business units and hundreds of employees -- a good idea? Often not, according to Bill Henry, vice president of marketing and strategy for PeopleSoft Global Services.
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